Of current daily smokers, 90 percent started before they were age 18.

In Nebraska alone, the tobacco industry spend an estimated $72 million a year marketing its products and influencing the next generation of smokers. 

Youth have the passion and creativity to fight back and to protect themselves from this formidable opponent. That's one reason why it's important to engage youth in efforts to reduce tobacco use.

No Limits is Nebraska’s first youth-led and youth-driven tobacco prevention movement. It focuses on youth empowerment and social change. By using activism, Nebraska teens come together to minimize the tobacco industry’s influence in Nebraska.

CDC's Best Practices User Guide: Youth Engagement—State and Community Interventions focuses on the role youth play in advancing policy as part of a comprehensive tobacco control program. This document, created with the input from Tobacco Free Nebraska, provides guidance on the best practices for engaging youth as a part of a comprehensive program. Youth involvement can lead to important policy and social norm changes, and advance the fight against pro-tobacco influences.

What are youth in Nebraska doing to promote tobacco free kids and encourage others to quit using tobacco products? Get the latest news here.